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Gucci (pronounced Guch-ie) was founded in 1921 by Guccio Gucci. In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the companys products. In 1947, Gucci introduced the bamboo handle handbag, which is still a company mainstay. During the 1950s, Gucci also developed the trademark striped webbing, which was derived from the saddle girth, and the suede moccasin with a metal horsebit.
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His wife Aida Calvelli had a large family, though only the sons??Vasco, Aldo, Ugo, and Rodolfo??would play a role in leading the company. After Guccios death in 1953, Aldo helped lead the company to a position of International prominence, opening the company??s first boutique in New York. Rodolfo initially tried to start an acting career as a matinee idol but soon returned to help direct the company. Even in Gucci??s fledgling years, the family was notorious for its ferocious infighting. Disputes r
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